Ultimate Guide to Optimizing Your Website by Jon Rognerud

Author:Jon Rognerud [Rognerud, Jon]
Language: eng
Format: epub
ISBN: 9781613082577
Publisher: Entrepreneur Press

MARKETING

The marketing terms and categories may be a lot to take in at one time. However, it’s a key ingredient in your success. The discipline of marketing is important because it uncovers whom we should target, why, and how we should reach them. For example, many marketers believed that making things pink was a good tactic for marketing to women. Make it pink and pretty and women will come. Wrong! Some women hate pink, and most want clear-cut solutions to their problems. Many are making buying decisions for the whole house, so presenting them with enough information to make those decisions is a good strategy. Your market should drive your messaging and not the other way around. This is no less important in search marketing. Take the time to understand, identify, and properly target the right audience and you’ll get a tremendous return on the time invested in doing so. And don’t forget to use and think about this framework and approach for targeting when you do your research on Amazon, eBay, ClickBank, Commission Junction, Google (search, paid, content), and related tools talked about in earlier chapters.

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